Warmth
Shock Value
Mischief
Human Element
Obscurity
Caprice
Nostalgia
Practicality
Variety
![]() |
| Google Search |
![]() |
| Google Search |
![]() |
| DryIcons.com |
Helvetica was developed by Max Meidinger in Switzerland in 1957 (Typophile). It has been fifty-three years, and yet, the simple and clear-cut typeface is found quite often. Living in New York all my life, I never thought about the typeface used in all the public transit signs. Helvetica has become the common typeface used by the Metropolitan Transit Authority (MTA), who seems to have adopted it. In the underground labyrinth or New York subway system, Helvetica directs you to your destination with its simple and legible style.
The lack of décor and complexity of helvetica helps provide some companies with a level of prestige, such as American Airlines, and BMW, whom have used the typeface in their logos. Other companies, such as The North Face and Panasonic, also take advantage of Its simplicity by providing a direct and neutral feel. The consumers of some of these BMW, for example, may be higher middle-class and therefore the no frills and less creative aspect of the typeface help appeal to that type of customer. On the other hand, companies, such as Panasonic, target the masses through helvetica's simple, direct, and neutral style. | Fired cheese, salami, and Mangu (mashed plantains) |
![]() |
| "La Bandera" |